welcome to swish!
I’m Casey, a digital designer, marketer, and brand strategist. The heart of Swish is to illuminate unique brands and bring their digital world to life.
The design and branding process often places me right at the finish line with creators, content producers, and brand owners, seeing a new project or dream unfold. Unveiling entrepreneur’s hard work and dreams to the world brings me endless joy.
my creative process
The listening phase! I research and compile initial concepts and documentation to understand and empathize with my user.
Pulling all the details together, observe audience needs, aspirations, and problems.
Now, I generate a range of whimsical, wild, and creative ideas, playing with texture, colors, form, and concept.
Working with real, palpable representations that represent a range of the ideas in progress.
The designs return back to my client and users for feedback.
The vision is ready for implementation and launch!
I love a fresh project and finding new inspiration wherever possible. I am drawn towards radiant, delightful, and elegant design, but I’ve dabbled in everything – bold, ethereal, pragmatic, abstract, and cubism, of course.
My day to day is spent developing visual brand language, web design, nurturing user experience strategy, and creating digital and print collateral.
frequently asked questions
WordPress is the world’s most popular website builder. According to WordPress, 43% of the web is built with it, meaning more bloggers, small businesses, and Fortune 500 companies use WordPress than all other options combined. WordPress can accommodate any type of site including a business site, e-commerce, internet publishing or blog, personal portfolio or CV, and beyond!
There are thousands of plugins and add-ons, so even if you start small, your site has complete flexibility to scale. With WordPress, your site can help you acquire leads, utilize contact forms, manage subscriptions, all with automatic backup and so many more features. As the WordPress folks say, “No matter what you want to do, there’s a plugin for that.”
I personally love creating with WordPress because the flexibility feels limitless. Whether you’re Bloomberg (WordPress), Salesforce (WordPress), Vimeo (WordPress), or Spotify (again, WordPress), WordPress offers solutions for every business, entrepreneur, and situation.
There are so many reasons why WordPress would be great for your business site. It can be used to build the perfect small business website, start an online store, sell digital or physical goods, launch your blog, initiate a members-only website, or sell courses online. Here are a few more reasons why WordPress might be great for your website:
WordPress is an inexpensive hosting option for your site. Technically, WordPress is free! All that you’ll purchase is the hosting and domain.
WordPress’ SEO performance is excellent, and it’s built to integrate with powerful SEO tools like AIOSEO, Yoast SEO or Monsterinsights. These tools help you gauge your post names, descriptions, and pages, giving you a leg up on your search appearance and finability.
WordPress has major plasticity when it comes to functionality. There is literally an app for anything you’d hope to achieve. A small restaurant that starts out with a simple landing page could easily scale as they go. Ready to add reservation capability, sell merchandise, market Chef’s special sauce, create a member’s only area for your food vendors? The possibilities are possibly endless.
WooCommerce is one of the leading e-commerce options out there and it was literally built for WordPress. Easy win.
WordPress has a slough of builders available. I work primarily with Elementor, leading website builder platform on WordPress.
WordPress site timeframe really varies dependent on your needs. If you are looking to launch a simple 5-6 page site with the standard site navigation (homepage, services, blog, about, contact) and have most of your content/copy prepared, you can expect anywhere between 2-6 weeks. More customized sites with unique features can take longer, or around 6-9 weeks.
Please contact me for a quote, or visit my Upwork page to see my pricing tiers for WordPress 😊