FITNESS INFLUENCER WEBSITE
Branding, web design, and art direction
For this project, I was tasked with designing and developing a site to help launch and promote Sydney’s fitness channel. Her online home needed to capture the different colors, mood, and feel of the personal brand, as well as feature the main class categories that were being premiered. The photography visually captivates the friendly, focused exercises and the design elements, colors, and flow encapsulate the personality of her program.