Driving web strategy and UX that increases pipeline, conversion, and growth
Hello! 
I'm Casey. I lead web strategy, user experience, and execution for marketing websites that function as core growth channels. With 10+ years of experience across B2B, SaaS, and service-based businesses, I specialize in translating business goals into high-performing digital experiences that drive measurable results.
Recent Projects
Recent Projects
Skills & Education
CORE CAPABILITIES
- Web Strategy & UX Optimization
- Conversion Optimization & Growth Strategy
- SEO & Organic Growth
- Website Performance & Accessibility
- Design Systems & Scalable Web Patterns
- CMS & Web Operations (WordPress, etc.)
- Data & Analytics (GA4, Search Console, etc.)
- Cross-Functional Leadership
LEADERSHIP & COLLABORATION
- Cross-Functional Leadership
- Stakeholder Alignment
- Strategic Communication
- Project & Program Management
- Problem Solving & Critical Thinking
EDUCATION
BA in English
University of California, Irvine
UX Master’s Certificate
Nielsen Norman Group
Digital Marketing Certification
American Marketing Association
Casey was excellent! We were not technical at all and weren't sure we knew how to ask for what we wanted, but she knocked it out of the park! We are thrilled and look forward to working with her in the future.
Casey is professional, timely and responsive and it was a wonderful experience. Value for money was exceptional. Perfect blend of language, visual and programming skills to deliver a complete site.
Casey is amazing and it has been wonderful to work with her! She is very communicative, completes high quality work, and does so in a very timely manner. Will definitely be working with Casey again and cannot recommend her enough!
Casey did a great job of understanding our audience and paying close attention to the details we provided. She met the deadlines and kept up regular communication along the way. She did great work developing our designs!
Casey was excellent! We were not technical at all and weren't sure we knew how to ask for what we wanted, but she knocked it out of the park! We are thrilled and look forward to working with her in the future.
Casey is professional, timely and responsive and it was a wonderful experience. Value for money was exceptional. Perfect blend of language, visual and programming skills to deliver a complete site.
Casey is amazing and it has been wonderful to work with her! She is very communicative, completes high quality work, and does so in a very timely manner. Will definitely be working with Casey again and cannot recommend her enough!
Casey did a great job of understanding our audience and paying close attention to the details we provided. She met the deadlines and kept up regular communication along the way. She did great work developing our designs!